In the bustling world of entrepreneurship, where dreams are pursued with fervor but often met with challenges, Olivia Scholz emerges as a guiding light for small business owners. Affectionately known as Agent O, Olivia is on a mission to transform struggling businesses into thriving enterprises through her innovative Clarity to Profit Method.

With a career spanning over two decades, Olivia brings a wealth of experience and insight to the table. Her journey began within the heart of family entrepreneurship, where dinner conversations were peppered with insightful "shop talk." From those formative years, Olivia developed an intimate understanding of the trials and triumphs inherent in small business ownership.

“I’m not here to intimidate or judge—I’m here to empower.”

— Olivia Sholz, Agent 'O'

"I literally grew up in small business," Olivia shares. "My dinner table talk was about customers, vendors, and employees. I learned the value of hard work but also the joy of FREEDOM and independence in what you do for work. These are my people, and I love helping them!"

Driven by a passion for empowering others, Olivia crafted her Clarity to Profit Method in response to a startling statistic: 1 in 2 businesses fail within the first five years, not due to incompetence, but due to a lack of a profit strategy. Her method serves as a beacon of hope, offering small business owners the tools they need to not only survive but thrive in today's competitive landscape.

"At the core of my approach is a deep understanding of the challenges faced by small business owners," Olivia explains. "I've been in their shoes—I know what it's like to make payroll, to hire and fire employees, to navigate the uncertainties of entrepreneurship. That's why my method is rooted in real-world experience, not just theory."

Olivia's expertise extends across various sectors, from manufacturing to retail, providing her with a comprehensive understanding of the intricacies of business operations. However, it's her unique blend of technical prowess and compassionate guidance that sets her apart in a crowded market.

"There are a ton of coaches, consultants, and gurus out there," Olivia acknowledges. "But what sets me apart is my commitment to listening, caring, understanding, and delivering results. I'm not here to intimidate or judge—I'm here to empower."

Olivia Sholz - Agent O - celebrates her clients’ wins!

Clients echo Olivia's sentiments, praising her approachability and down-to-earth teaching style. "Clients say that I am not intimidating, judgmental, or stuffy," Olivia shares. "They compliment me on the down-to-earth way that I teach complicated business concepts. I like to use analogies. I am a good listener. I am empathetic."

Central to Olivia's mission is the belief that independent businesses are the lifeblood of vibrant communities. "When independent businesses thrive, they make their communities unique, vibrant, and alive!" she asserts. "Our cities and communities need Mom and Pop business owners to THRIVE so that America stays strong."

As Olivia gears up for several podcast appearances in 2024, she remains committed to her ongoing promotion, "Five Tips to Avoid Cash Crunches," available through her website. With a plethora of resources and a genuine desire to see her clients succeed, Olivia Scholz continues to be a beacon of hope for small business owners everywhere.

To connect with Olivia and learn more about her Clarity to Profit Method, visit her website agentoconsulting.com or reach out on LinkedIn, Instagram, or Facebook.

Connect with Olivia Scholz:

• Website: agentoconsulting.com | oliviascholz.com

• LinkedIn: linkedin.com/in/oliviajohnsonscholz

• Instagram: instagram.com/agento_profitcoach

• Facebook: facebook.com/OliviaConsults

Ongoing Promotion:

• "Five Tips to Avoid Cash Crunches" and more available at agentoconsulting.com/digital-products-and-courses

Female business owner, Michelle, gives some coy sass to the camera for a gif to showcase her fun-loving personality during her business branding photoshoot.

Sometimes, the most memorable moments in our business journeys happen when we step out of our usual surroundings and immerse ourselves in new experiences. That's exactly what Michelle Fernandez did when she flew all the way from Texas to Greensboro, North Carolina, for a mastermind event. Naturally, we planned her branding session to coincide with this trip, since we’re only a stone’s throw away in Winston Salem. Her bubbly spirit and infectious laugh filled the space from the moment she arrived.

A dynamic and insightful business strategist, Michelle is known for her expertise in data-driven marketing. Specializing in helping six-figure earners optimize their Facebook ads and marketing funnels, she empowers entrepreneurs to break through plateaus and achieve rapid growth. She transforms complex data into actionable strategies, guiding her clients towards predictable and profitable business expansion in a way that is personalized and approachable - all the while empowering her clients’ success with her vibrant personality.

Michelle is not only an expert in her field but also brings a sharp, insightful approach to everything she does. She has an undeniable presence that immediately draws you in, ready to soak up the next story she’s going to tell! With the ability to weave her expertise into relatable stories with admirable clarity, it was essential we create photography that was magnetic to a clients who were hungry for success, desired one-on-one attention, was more than ready to make the next move - once they know what it was, of course - and enjoyed high energy leadership.

Calling out to all business owners who need a dashboard! Well, that is the intention of this image we created for Michelle during her on location branding photoshoot. This photograph can also be used to celebrate her clients and make announcements. Versatility is key to the longevity of marketing images.

Michelle’s branding session was not just about getting pretty photographs; it was about capturing her essence and the authenticity that drives her success. Even though we were on location, we made sure to incorporate the colors of her brand—blacks, purples, greys, and whites—into every shot. She wore a pair of sparkly black cowboy boots that added a unique, personal flair and stuck to one simple, professional, and well-styled outfit. Upon our recommendation on how to best prepare for her branding photoshoot, she came prepared with her laptop, travel bag, branded notebooks, and branded desk accessories, which allowed us to infuse her personal taste and brand identity into the session. This attention to detail added a layer of intention to her final photographs.

One of the highlights of Michelle’s session was our collaboration with Mallory, owner and founder of The Girlboss Agency. Together, we created authority reels for Michelle to share her expertise on Instagram, Facebook, and LinkedIn. These reels are designed to help her grow her audience and further establish her as a thought leader in her field.

Michelle’s excitement about the results of her session was palpable as she had such a hard time choosing her favorite images - and even ended up upgrading to the full gallery. It’s always incredibly fulfilling to see a client so thrilled with their images, knowing they have a gallery full of strategic, marketable photographs that truly represent their brand. In the end, we were thrilled to have provide Michelle with updated images for her social media and website that she loves!

Needless to say, it was an absolute joy to work with someone so passionate and dedicated to her craft. If you're a female business owner looking to elevate your brand with authentic, heartfelt visuals, let’s create something beautiful together. Embrace your unique strengths and let your brand shine.

Michelle, female business owner of The Michelle Fernandez a dashboard service, rocking her sparkly black cowboy boots as part of her on location branding photoshoot styling.

Catching a full smiling, high energy headshot was essential for capturing the brand voice of female business owner, Michelle Fernandez for her on location branding photoshoot.

Wide horizontal photographs are great for all brands! This image we created for Michelle during her branding photoshoot can be used as a branded LinkedIn banner, website header or footer or for any marketing materials which need space for text.

Female business owner, Michelle Fernandez, often uses her phone for consultations, capturing tutorial videos, quick instructions for clients and snapping behind the scenes of her days as an entrepreneur. This photograph, along with the others we created for her during her on location branding photoshoot, will be strategic for Michelle in a variety of ways.

Female business owner, Michelle Fernandez, poses with a smile at the desk we styled for her on location branding photoshoot.

My favorite part of being a small business owner/photographer is the people I cross paths with. I get to meet so many incredible people with unique stories on different journeys - people who continually keep me inspired. One such individual is Josh Kwasny. He is one of the most inspiring people I’ve met and I always look forward to learning from him. (You’ll get a taste of his wisdom below, as these 5 steps are his.)

Josh and I met through a networking group and he quickly became someone I admire and look up to. He works with the Entrepreneurial Operating System (EOS), and meets with businesses sized 10 employees to 100 employees to help them instill an empowering and effective work culture. Well, really that’s the end result of the work that he does. It’s much more involved - making sure the structure can support the workers and the clients, helping people step into/be placed in the proper role, teaching companies how to work the EOS on their own so they can problem solve quickly and efficiently. Making sure work is producing money and that money is working for them. He is a truly valuable asset for any business that works with him. In fact, if you’re interested, make sure to reach out to him - https://www.eosworldwide.com/josh-kwasny - and you can even let him know Jasper & Fern sent you.

Well, recently Josh gave a short presentation on what he does. But, instead of taking the time to talk about himself, he decided to share some of his favorite information that he finds helpful for all businesses. I popped on my recorder and snagged my notebook because I knew it was going to be valuable to learn and I wanted to pass along the value to you as well. Below is the transcription of his presentation.

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What's the worst thing that can happen to a business? They fail, right? And many, many businesses dock in the first five years just because they hit ceilings. Now, I am a strange person because I celebrate ceilings. Ceilings means you're growing. I don't celebrate the revolution of the ceiling. I celebrate breaking through the ceiling.

So here's five leadership abilities that you can use when you're stuck against a ceiling - because you may be stuck as a business. You may be stuck as a department, or you may be stuck as an individual worker in the business not knowing how to break through.

Okay, ready to go.

1. Simplify.
   The first step is to simplify. If you think about it, if you're stuck, sometimes it's an issue of complexity. We are constantly pushing against complexity. So if you think about this, you have two people in a business - or maybe as marriage or a marriage relationship -, right? Two lines of communication - easy, right? It’s so easy to communicate the marriage because there's just two lines of communication.
   * audience chuckle *
   Just imagine though, that someone else comes into that. You now add a 50% increase and, what do you get? A 200% increase in complexity. That’s exponential.
   Do that one more time. You add yet another person and now you went up a 100% increase in complexity from where you started with your original 2 people.
   Your new complexity is up 500% from the beginning,
   Just imagine, imagine, imagine the more people in the business, the more people on your team, the more the complexity.
   So the first leadership ability is the ability to dumb things down. Right? Like, keep it simple. Keep it simple. Dumb it down.
   You're constantly pushing against complexity. You have to have simplicity. Sometimes you're stuck, because you got too much complexity.
   

2. Delegate
   The second step is this : we have to be able to delegate, right? We have to ask “who can I have to help me?”
   In order to grow the business you started, you've got to make duplications of yourself, and you have to delegate responsibilities to those duplications.
   But here's the problem, sometimes you're like, “I can't delegate because I don't have the right person”. Or sometimes you can't delegate because you don't want to delegate - because you think you're the only one on this earth that can do the things you need done.
   But as long as you stay without the ability to delegate, you will be stuck. You cannot grow if you can't delegate, all right?
   You need to delegate to be able to elevate your unique ability. If you can live in your unique ability - what you've been made to do and you are best at - can you imagine?! You have so much more capacity. So delegate.
   Delegating doesn't always mean hiring someone. It’s asking this question “Who?” not “How?” So when you're like, “Oh, I have to do this new thing. Well, how do I do it?” Don't go to YouTube first'. Ask “Who do I know that might be able to help me?” They might be able to give their time. They might be able to come alongside and coach me.
   ”Who?” not “How?”
   Delegate.
   

3. Predict
   You need to be able to predict. Sometimes you're stuck because you don't understand what's coming up. Prediction is on two different planes - long term predicting and short term predicting. You gotta get really good at predicting 90 days and out, quarter by quarter. What's happening next, what's the future? What does it look like from a year from now, three years from now. We have all this strategic planning stuff, but you've got to be good at predicting long term.
   Now here’s the one we often miss : we've got to be good at predicting short term - which means week in and week out. When we're meeting as a team or when we have our teams together or when we're just sitting down and trying to understand what to do, we need to prioritize the most important things for that week. Are we constantly in the tyranny of the urgent, right? We need to think about what's most important right now first.
   

4. Systemize
   Sometimes you're stuck because systems are broken. I have some good news for you. There's only a few systems you really have to work out.
   In a business, you have an HR process, right? You have a way that you bring people in, or maybe for your team, like hybrid peopling.
   You've got a marketing process.
   You've got a sales process.
   You've got a couple operations processes of how you make or complete a certain the service that you provide.
   You've got some accounting.
   You’ve got customer service.
   You only have a handful of systems, yeah? You don't have hundreds. You have a few. The ability to simplify those things by systemizing them is essential in helping you break through your ceiling.
   One of my favorite quotes is from the leader of the Four Seasons, he says “ Systemize the predictable so you can humanize the exceptional.”
   ”Systemize the predictable” the things you do all the time. “So you can humanize the exceptional” - spend that limited energy you've got spending time with people you have and the exceptional things that can happen in the business.
   

5. Structure
   Sometimes you're stuck because the structure is broken.
   Picture a vine right growing all over the place. If a vine does not have a trellis what happens to the vine? It dies. It'll grow on itself until it's dead. But if you put a structure in place, it will flourish. And a structure needs to be something substantial, not sort of organizational chart that shows what you’re doing right now. It needs to be [what we call] an Accountability Chart - which is six to 12 months of actually thinking about growth so that the vine of your business growth can actually be supported.
   

So those are your very quick tools for today to help you when you’re stuck. Focus on these five things. Ask yourself the question - “Is it too complex?” Ask the question, “Do I have any help? Or am I trying to do everything myself?” Ask the question, “Am I actually aware of what's coming? Am I preparing for what's coming?” As yourself the question, “Do I have systems in place or am I constantly herding cats?” Last but not least ask the question, “Is the structure right?” Look again at the structure so that you can have the support because I would love for you all, personally, as a department or as a company break through your ceiling.

I’ve often rejected the cultural use of the word “photogenic.” Mostly, because this term is used negatively ninety-five percent of the time. I hear, too often, people cutting themselves down for not being photogenic, stating their face will break my camera. While I can appreciate the ease that laughing at this self depricating joke can bring, it also comes with a sensitivity. The reality of the situation is, anyone can have a bad photograph taken of them. Just as equally, everyone can look good in a photograph. The good news is that looking good in a photograph is a simple formula. Of course, I’m chuckling at using the term “simple” because there’s actually quite a bit of personal work that goes into this two step process.

The one element that makes the biggest difference is believing yourself. If you want to appear confident you have to believe in yourself. Body language and your wardrobe will help but, if you are feeling insecure, it will show up in your expression. Whatever your belief about yourself is, it will radiate through the details - be it the corner of your mouth, slight tilt of your brow, your smile not reaching your eyes, a slight falling of your muscle in your temple instead of a lift. These details have the power to transform how we appear in front of the camera. When we feel self-assured, it positively affects our body language, facial expressions, and overall demeanor, resulting in more captivating and authentic photographs.

The second element is vulnerability. In order to show up authentically, you have to be willing to let your mental walls come down. A lack of vulnerability mostly shows through muscle tension, though it can also show up in the same locations a lack of confidence will. Just check out the three photographs of me below. While this session was one of my recent favorites - because I was feeling good about myself and the results showed it - there were still moments in the session that I could see my mentality falter.

The three stages of getting my confidence to show through. The furthest left image of me shows my confidence faltering. The second shows me slightly more confident but a bit stiff because I’m not fully engaged mentally. The last photograph shows my confidence in my expression and body language.

It's essential to remember that comparing ourselves to others can be detrimental to our self-esteem. In a world where culture often showcases only highlights and successes, it's easy to fall into the trap of feeling inadequate or "less than." This makes it all the more important to recognize that we rarely know the full story behind someone's seemingly perfect “photogenic” image. Give yourself - and them - grace, remembering that we don't always see each others struggles, insecurities, or challenges we might be facing. We all have our moments of vulnerability. The next time you step in front of the camera, give yourself a pep talk, recall what you are good at and what you like about yourself. Do your best to put yourself in a positive mindset and let your confidence and authenticity shine through. Feel the relief in realizing that your strengths are not only genuine but also inspiring to others. Embrace yourself, for you are truly valuable, and your portraits will reflect the incredible person you are.