Female business owner, Michelle, gives some coy sass to the camera for a gif to showcase her fun-loving personality during her business branding photoshoot.

Sometimes, the most memorable moments in our business journeys happen when we step out of our usual surroundings and immerse ourselves in new experiences. That's exactly what Michelle Fernandez did when she flew all the way from Texas to Greensboro, North Carolina, for a mastermind event. Naturally, we planned her branding session to coincide with this trip, since we’re only a stone’s throw away in Winston Salem. Her bubbly spirit and infectious laugh filled the space from the moment she arrived.

A dynamic and insightful business strategist, Michelle is known for her expertise in data-driven marketing. Specializing in helping six-figure earners optimize their Facebook ads and marketing funnels, she empowers entrepreneurs to break through plateaus and achieve rapid growth. She transforms complex data into actionable strategies, guiding her clients towards predictable and profitable business expansion in a way that is personalized and approachable - all the while empowering her clients’ success with her vibrant personality.

Michelle is not only an expert in her field but also brings a sharp, insightful approach to everything she does. She has an undeniable presence that immediately draws you in, ready to soak up the next story she’s going to tell! With the ability to weave her expertise into relatable stories with admirable clarity, it was essential we create photography that was magnetic to a clients who were hungry for success, desired one-on-one attention, was more than ready to make the next move - once they know what it was, of course - and enjoyed high energy leadership.

Calling out to all business owners who need a dashboard! Well, that is the intention of this image we created for Michelle during her on location branding photoshoot. This photograph can also be used to celebrate her clients and make announcements. Versatility is key to the longevity of marketing images.

Michelle’s branding session was not just about getting pretty photographs; it was about capturing her essence and the authenticity that drives her success. Even though we were on location, we made sure to incorporate the colors of her brand—blacks, purples, greys, and whites—into every shot. She wore a pair of sparkly black cowboy boots that added a unique, personal flair and stuck to one simple, professional, and well-styled outfit. Upon our recommendation on how to best prepare for her branding photoshoot, she came prepared with her laptop, travel bag, branded notebooks, and branded desk accessories, which allowed us to infuse her personal taste and brand identity into the session. This attention to detail added a layer of intention to her final photographs.

One of the highlights of Michelle’s session was our collaboration with Mallory, owner and founder of The Girlboss Agency. Together, we created authority reels for Michelle to share her expertise on Instagram, Facebook, and LinkedIn. These reels are designed to help her grow her audience and further establish her as a thought leader in her field.

Michelle’s excitement about the results of her session was palpable as she had such a hard time choosing her favorite images - and even ended up upgrading to the full gallery. It’s always incredibly fulfilling to see a client so thrilled with their images, knowing they have a gallery full of strategic, marketable photographs that truly represent their brand. In the end, we were thrilled to have provide Michelle with updated images for her social media and website that she loves!

Needless to say, it was an absolute joy to work with someone so passionate and dedicated to her craft. If you're a female business owner looking to elevate your brand with authentic, heartfelt visuals, let’s create something beautiful together. Embrace your unique strengths and let your brand shine.

Michelle, female business owner of The Michelle Fernandez a dashboard service, rocking her sparkly black cowboy boots as part of her on location branding photoshoot styling.

Catching a full smiling, high energy headshot was essential for capturing the brand voice of female business owner, Michelle Fernandez for her on location branding photoshoot.

Wide horizontal photographs are great for all brands! This image we created for Michelle during her branding photoshoot can be used as a branded LinkedIn banner, website header or footer or for any marketing materials which need space for text.

Female business owner, Michelle Fernandez, often uses her phone for consultations, capturing tutorial videos, quick instructions for clients and snapping behind the scenes of her days as an entrepreneur. This photograph, along with the others we created for her during her on location branding photoshoot, will be strategic for Michelle in a variety of ways.

Female business owner, Michelle Fernandez, poses with a smile at the desk we styled for her on location branding photoshoot.

Staff headshots can greatly benefit a business in several ways. Firstly, having professional headshots of the staff members enhances the company's overall brand image and professionalism. When clients or customers visit a business website or social media profiles, they often look for a sense of credibility and trustworthiness. By providing high-quality headshots of the staff, a business can project expertise, therefore, instilling confidence in potential clients and customers.

Secondly, staff headshots can help create a personal connection between the business and its audience. People are more likely to engage with and trust a business when they can see the faces behind it. Staff headshots humanize the company and make it more relatable, fostering a sense of connection and familiarity. Customers are more likely to engage with a business when they can put a face to the names or positions they encounter online or in promotional materials.

Furthermore, staff headshots can assist in building a strong team identity. When all employees have consistent and professional headshots, it creates a cohesive and unified look. This helps to reinforce the company's brand and promotes a sense of unity among team members. It also helps clients and customers recognize and remember the faces of the staff, which can lead to stronger relationships and increased loyalty.

Lastly, staff headshots can be beneficial for networking and professional opportunities. In industries where personal relationships are crucial, such as consulting, real estate, or legal services, having professional headshots can make a significant difference. When attending conferences, industry events, or networking gatherings, staff members can provide their headshots to potential clients or partners, facilitating recognition and establishing a stronger connection from the start.

Overall, staff headshots offer numerous advantages for businesses. They enhance the company's brand image, foster personal connections, strengthen team identity, and assist in networking opportunities. By investing in professional headshots for their staff, businesses can elevate their overall professionalism, credibility, and engagement with clients and customers.