Posts tagged winston salem small business
5 Leadership Abilities to Use When You're Stuck | Help for the Small Business Owner

My favorite part of being a small business owner/photographer is the people I cross paths with. I get to meet so many incredible people with unique stories on different journeys - people who continually keep me inspired. One such individual is Josh Kwasny. He is one of the most inspiring people I’ve met and I always look forward to learning from him. (You’ll get a taste of his wisdom below, as these 5 steps are his.)

Josh and I met through a networking group and he quickly became someone I admire and look up to. He works with the Entrepreneurial Operating System (EOS), and meets with businesses sized 10 employees to 100 employees to help them instill an empowering and effective work culture. Well, really that’s the end result of the work that he does. It’s much more involved - making sure the structure can support the workers and the clients, helping people step into/be placed in the proper role, teaching companies how to work the EOS on their own so they can problem solve quickly and efficiently. Making sure work is producing money and that money is working for them. He is a truly valuable asset for any business that works with him. In fact, if you’re interested, make sure to reach out to him - https://www.eosworldwide.com/josh-kwasny - and you can even let him know Jasper & Fern sent you.

Well, recently Josh gave a short presentation on what he does. But, instead of taking the time to talk about himself, he decided to share some of his favorite information that he finds helpful for all businesses. I popped on my recorder and snagged my notebook because I knew it was going to be valuable to learn and I wanted to pass along the value to you as well. Below is the transcription of his presentation.


What's the worst thing that can happen to a business? They fail, right? And many, many businesses dock in the first five years just because they hit ceilings. Now, I am a strange person because I celebrate ceilings. Ceilings means you're growing. I don't celebrate the revolution of the ceiling. I celebrate breaking through the ceiling.

So here's five leadership abilities that you can use when you're stuck against a ceiling - because you may be stuck as a business. You may be stuck as a department, or you may be stuck as an individual worker in the business not knowing how to break through.

Okay, ready to go.

  1. Simplify.
    The first step is to simplify. If you think about it, if you're stuck, sometimes it's an issue of complexity. We are constantly pushing against complexity. So if you think about this, you have two people in a business - or maybe as marriage or a marriage relationship -, right? Two lines of communication - easy, right? It’s so easy to communicate the marriage because there's just two lines of communication.
    * audience chuckle *
    Just imagine though, that someone else comes into that. You now add a 50% increase and, what do you get? A 200% increase in complexity. That’s exponential.
    Do that one more time. You add yet another person and now you went up a 100% increase in complexity from where you started with your original 2 people.
    Your new complexity is up 500% from the beginning,
    Just imagine, imagine, imagine the more people in the business, the more people on your team, the more the complexity.
    So the first leadership ability is the ability to dumb things down. Right? Like, keep it simple. Keep it simple. Dumb it down.
    You're constantly pushing against complexity. You have to have simplicity. Sometimes you're stuck, because you got too much complexity.

  2. Delegate
    The second step is this : we have to be able to delegate, right? We have to ask “who can I have to help me?”
    In order to grow the business you started, you've got to make duplications of yourself, and you have to delegate responsibilities to those duplications.
    But here's the problem, sometimes you're like, “I can't delegate because I don't have the right person”. Or sometimes you can't delegate because you don't want to delegate - because you think you're the only one on this earth that can do the things you need done.
    But as long as you stay without the ability to delegate, you will be stuck. You cannot grow if you can't delegate, all right?
    You need to delegate to be able to elevate your unique ability. If you can live in your unique ability - what you've been made to do and you are best at - can you imagine?! You have so much more capacity. So delegate.
    Delegating doesn't always mean hiring someone. It’s asking this question “Who?” not “How?” So when you're like, “Oh, I have to do this new thing. Well, how do I do it?” Don't go to YouTube first'. Ask “Who do I know that might be able to help me?” They might be able to give their time. They might be able to come alongside and coach me.
    ”Who?” not “How?”
    Delegate.

  3. Predict
    You need to be able to predict. Sometimes you're stuck because you don't understand what's coming up. Prediction is on two different planes - long term predicting and short term predicting. You gotta get really good at predicting 90 days and out, quarter by quarter. What's happening next, what's the future? What does it look like from a year from now, three years from now. We have all this strategic planning stuff, but you've got to be good at predicting long term.
    Now here’s the one we often miss : we've got to be good at predicting short term - which means week in and week out. When we're meeting as a team or when we have our teams together or when we're just sitting down and trying to understand what to do, we need to prioritize the most important things for that week. Are we constantly in the tyranny of the urgent, right? We need to think about what's most important right now first.

  4. Systemize
    Sometimes you're stuck because systems are broken. I have some good news for you. There's only a few systems you really have to work out.
    In a business, you have an HR process, right? You have a way that you bring people in, or maybe for your team, like hybrid peopling.
    You've got a marketing process.
    You've got a sales process.
    You've got a couple operations processes of how you make or complete a certain the service that you provide.
    You've got some accounting.
    You’ve got customer service.
    You only have a handful of systems, yeah? You don't have hundreds. You have a few. The ability to simplify those things by systemizing them is essential in helping you break through your ceiling.
    One of my favorite quotes is from the leader of the Four Seasons, he says “ Systemize the predictable so you can humanize the exceptional.”
    ”Systemize the predictable” the things you do all the time. “So you can humanize the exceptional” - spend that limited energy you've got spending time with people you have and the exceptional things that can happen in the business.

  5. Structure
    Sometimes you're stuck because the structure is broken.
    Picture a vine right growing all over the place. If a vine does not have a trellis what happens to the vine? It dies. It'll grow on itself until it's dead. But if you put a structure in place, it will flourish. And a structure needs to be something substantial, not sort of organizational chart that shows what you’re doing right now. It needs to be [what we call] an Accountability Chart - which is six to 12 months of actually thinking about growth so that the vine of your business growth can actually be supported.

So those are your very quick tools for today to help you when you’re stuck. Focus on these five things. Ask yourself the question - “Is it too complex?” Ask the question, “Do I have any help? Or am I trying to do everything myself?” Ask the question, “Am I actually aware of what's coming? Am I preparing for what's coming?” As yourself the question, “Do I have systems in place or am I constantly herding cats?” Last but not least ask the question, “Is the structure right?” Look again at the structure so that you can have the support because I would love for you all, personally, as a department or as a company break through your ceiling.

From Guilt to Growth: The Transformation of My LinkedIn Headshot

I am feeling so guilty!

My old headshot.

I’ve recently started utilizing LinkedIn to connect with more people. You know, build my network and such so I can meet more amazing small business owners and professionals like you! Now, as a professional headshot and small business photographer, one might think I am constantly up to date with my own branding photographs and headshots.

[Nervous laugh]

Vulnerable truth? I’m not.

I’ve had the same headshot on my LinkedIn profile for a few years now. I love that headshot. As much as I love it though, so much has happened professionally in the three years since I changed it.

I’ve moved to a new studio.
My brand voice has shifted slightly.
I wear different styles of professional clothes now.

On a personal note, I’ve changed physically too. I have a new scar on my forehead, more freckles, more weight, a filed tooth. I look more mature.

I’ve let my headshot stay because I like it so much. It feels fresh and happy and a bit wild. So, whenever it came to changing my headshot out, I easily told myself I could wait a little longer - wait until I lost a little weight, learned how to style the right side of my hair, found a shirt in my favorite shade of green that didn’t make me look chesty, felt more rested. I had all the reasons.

I’ve been in plenty of behind the scenes captures from my team and social media clips but those were all of me working. That extra action of having a task to do inside of the photograph served as a safety blanket. It’s been a long time since I’ve had photographs of me that are a true portrait - where the content of the photograph is the totality of who I am.

That kind of vulnerability is intimidating.


Well, I finally did a session for myself with a good friend - (because we’re working on something really, really awesome together and we needed photographs to share our collaboration!) ! I embraced myself as best I could, taking time to breathe, shake the nerves out of my arms, mentally encourage myself and let my walls down, I acknowledged that I wasn’t going to like every photograph of me but had the goal to be authentic. Because, so long as I was authentic, I would enjoy seeing Me and I know that the people I love most in life are the ones who see the person behind the body. So, if I could see Me, I knew others would see Me.

It was refreshing to treat myself this way but also incredibly nerve-wracking. My self confidence isn’t at a high point right now and I didn’t want to battle my inner critic. But I did it. I did it and I’m proud of myself for the inner work I had to do to show up fully me. In the end, there were some not-so-great images to cull out but, there were a surprising amount of photographs I did like!

This whole process of photographing myself made me all the more sensitive to how some people may feel when they have their photograph made. It truly hugs my heart that you trust me to photograph you - especially if you’re like me and don’t like having your photograph made.

Thank you. I am so grateful for your trust!

Who knew that updating my LinkedIn headshot would be such an important opportunity for growth?? Certainly not me. It was a rollercoaster of emotions - from guilt and hesitation to vulnerability and self-empowerment. I both hated it and loved it. I am glad to have experienced my own growth and heightened my sensitivity to the feelings of others who may share similar discomfort with being photographed. I am deeply grateful for the trust that others place in me as a photographer and appreciate the opportunity to capture the essence of those I work with.

The guilt is now lifted. My LinkedIn profile reflects the current me – a slightly less traditional version, but one that feels genuine and empowering. So, to everyone who, like me, might have been postponing updating their headshots, I encourage you to embrace your authenticity and take that step. It's worth it!

And if we haven't connected yet or you simply want to see what my fresh new LinkedIn profile looks like check it out! Make sure to send me a request while you’re there. I’d love to keep in touch with what you’re up to!

Freese and Nichols Staff Headshots | Winston-Salem On Location Headshot Photographer | Jasper & Fern

Grace and I had a lovely time working with the Winston-Salem branch of Freese and Nichols. Faced with the task of wanting to change their public perception from corporate to more approachable, Mr. Freese reached out to us about creating staff headshots within their office.

"We work alongside our clients. Friendliness and approachability are essential to how our team come across." I could hear the earnesty in Mr. Freese's voice. "Our [current] headshots are uniform. We want to show the personality of our employees and incorporate a variety of backgrounds in our office."


After scouting their Winston-Salem office for the best locations within, we set to planning out the headshots they needed for their 10 employees.


Everyone was kind and easy to work with and we had a great time using the warm interior of the office. In the end, Freese and Nichols ended up with 10 unique headshots and even a group portrait we snuck in at the end.

A Split Second
There’s a magnetism in an authentic moment, when we get to witness a person’s soul.
— Alyson

Who you are is important to me. Your personality. Your uniquenesses. Your sensitivities. There are countless details that make you, YOU. I want to help you bring those traits out to create portraits people connect to because they see who you are.

Have you ever looked at a picture of someone and said, "They look like someone I could be friends with?"

I have. Plenty of times.

There's a magnetism in an authentic moment, when we get to witness a person's soul.

That authenticity happens in a split second. Quite literally, a split second. There have been times where I've taken two photographs back to back - one right at the climax of the moment and the other right before or right after.

It never fails that the photograph where the timing is a split second off, you can see the minute details that don't fullfill the expression of that person's emotion.

I always seek out that spark, that single moment when every bit of you shines through. I love to see you be Seen, in every tiny detail.

Behind the scenes of two sequential headshots - only one second apart - from Lynn’s corporate headshot session. | Winston-Salem Headshot and Brand Photographer | Jasper & Fern

Behind the scenes of two sequential headshots - only one second apart - from Lynn’s corporate headshot session. | Winston-Salem Headshot and Brand Photographer | Jasper & Fern