Posts tagged female entrepreneur
Empowering Small Businesses: Agent 'O' Shares Her Clarity to Profit Method

In the bustling world of entrepreneurship, where dreams are pursued with fervor but often met with challenges, Olivia Scholz emerges as a guiding light for small business owners. Affectionately known as Agent O, Olivia is on a mission to transform struggling businesses into thriving enterprises through her innovative Clarity to Profit Method.

With a career spanning over two decades, Olivia brings a wealth of experience and insight to the table. Her journey began within the heart of family entrepreneurship, where dinner conversations were peppered with insightful "shop talk." From those formative years, Olivia developed an intimate understanding of the trials and triumphs inherent in small business ownership.

I’m not here to intimidate or judge—I’m here to empower.
— Olivia Sholz, Agent 'O'

"I literally grew up in small business," Olivia shares. "My dinner table talk was about customers, vendors, and employees. I learned the value of hard work but also the joy of FREEDOM and independence in what you do for work. These are my people, and I love helping them!"

Driven by a passion for empowering others, Olivia crafted her Clarity to Profit Method in response to a startling statistic: 1 in 2 businesses fail within the first five years, not due to incompetence, but due to a lack of a profit strategy. Her method serves as a beacon of hope, offering small business owners the tools they need to not only survive but thrive in today's competitive landscape.

"At the core of my approach is a deep understanding of the challenges faced by small business owners," Olivia explains. "I've been in their shoes—I know what it's like to make payroll, to hire and fire employees, to navigate the uncertainties of entrepreneurship. That's why my method is rooted in real-world experience, not just theory."

Olivia's expertise extends across various sectors, from manufacturing to retail, providing her with a comprehensive understanding of the intricacies of business operations. However, it's her unique blend of technical prowess and compassionate guidance that sets her apart in a crowded market.

"There are a ton of coaches, consultants, and gurus out there," Olivia acknowledges. "But what sets me apart is my commitment to listening, caring, understanding, and delivering results. I'm not here to intimidate or judge—I'm here to empower."

Olivia Sholz - Agent O - celebrates her clients’ wins!

Clients echo Olivia's sentiments, praising her approachability and down-to-earth teaching style. "Clients say that I am not intimidating, judgmental, or stuffy," Olivia shares. "They compliment me on the down-to-earth way that I teach complicated business concepts. I like to use analogies. I am a good listener. I am empathetic."

Central to Olivia's mission is the belief that independent businesses are the lifeblood of vibrant communities. "When independent businesses thrive, they make their communities unique, vibrant, and alive!" she asserts. "Our cities and communities need Mom and Pop business owners to THRIVE so that America stays strong."

As Olivia gears up for several podcast appearances in 2024, she remains committed to her ongoing promotion, "Five Tips to Avoid Cash Crunches," available through her website. With a plethora of resources and a genuine desire to see her clients succeed, Olivia Scholz continues to be a beacon of hope for small business owners everywhere.

To connect with Olivia and learn more about her Clarity to Profit Method, visit her website agentoconsulting.com or reach out on LinkedIn, Instagram, or Facebook.

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Elevating Your Brand : Michelle’s Magnetic Branding Photoshoot
GIF - a series of images - showing Michelle's sassy personality and she coyly dips her sunglasses down to smile and laugh at the camera. She's wearing a black cotton dress with capped ruffled sleeves. Her sunglasses are flared like wings.

Female business owner, Michelle, gives some coy sass to the camera for a gif to showcase her fun-loving personality during her business branding photoshoot.

Sometimes, the most memorable moments in our business journeys happen when we step out of our usual surroundings and immerse ourselves in new experiences. That's exactly what Michelle Fernandez did when she flew all the way from Texas to Greensboro, North Carolina, for a mastermind event. Naturally, we planned her branding session to coincide with this trip, since we’re only a stone’s throw away in Winston Salem. Her bubbly spirit and infectious laugh filled the space from the moment she arrived.

A dynamic and insightful business strategist, Michelle is known for her expertise in data-driven marketing. Specializing in helping six-figure earners optimize their Facebook ads and marketing funnels, she empowers entrepreneurs to break through plateaus and achieve rapid growth. She transforms complex data into actionable strategies, guiding her clients towards predictable and profitable business expansion in a way that is personalized and approachable - all the while empowering her clients’ success with her vibrant personality.

Michelle is not only an expert in her field but also brings a sharp, insightful approach to everything she does. She has an undeniable presence that immediately draws you in, ready to soak up the next story she’s going to tell! With the ability to weave her expertise into relatable stories with admirable clarity, it was essential we create photography that was magnetic to a clients who were hungry for success, desired one-on-one attention, was more than ready to make the next move - once they know what it was, of course - and enjoyed high energy leadership.

Female business owner, Michelle, stands outfront of the Greensboro location we utilized for her branding session, with her hands raised to her face as she cheerfully calls to her audience.

Calling out to all business owners who need a dashboard! Well, that is the intention of this image we created for Michelle during her on location branding photoshoot. This photograph can also be used to celebrate her clients and make announcements. Versatility is key to the longevity of marketing images.

Michelle’s branding session was not just about getting pretty photographs; it was about capturing her essence and the authenticity that drives her success. Even though we were on location, we made sure to incorporate the colors of her brand—blacks, purples, greys, and whites—into every shot. She wore a pair of sparkly black cowboy boots that added a unique, personal flair and stuck to one simple, professional, and well-styled outfit. Upon our recommendation on how to best prepare for her branding photoshoot, she came prepared with her laptop, travel bag, branded notebooks, and branded desk accessories, which allowed us to infuse her personal taste and brand identity into the session. This attention to detail added a layer of intention to her final photographs.

One of the highlights of Michelle’s session was our collaboration with Mallory, owner and founder of The Girlboss Agency. Together, we created authority reels for Michelle to share her expertise on Instagram, Facebook, and LinkedIn. These reels are designed to help her grow her audience and further establish her as a thought leader in her field.

Michelle’s excitement about the results of her session was palpable as she had such a hard time choosing her favorite images - and even ended up upgrading to the full gallery. It’s always incredibly fulfilling to see a client so thrilled with their images, knowing they have a gallery full of strategic, marketable photographs that truly represent their brand. In the end, we were thrilled to have provide Michelle with updated images for her social media and website that she loves!

Needless to say, it was an absolute joy to work with someone so passionate and dedicated to her craft. If you're a female business owner looking to elevate your brand with authentic, heartfelt visuals, let’s create something beautiful together. Embrace your unique strengths and let your brand shine.

Michelle, female business owner of The Michelle Fernandez a dashboard service, rocking her sparkly black cowboy boots as part of her on location branding photoshoot styling.

Catching a full smiling, high energy headshot was essential for capturing the brand voice of female business owner, Michelle Fernandez for her on location branding photoshoot.

Wide horizontal photographs are great for all brands! This image we created for Michelle during her branding photoshoot can be used as a branded LinkedIn banner, website header or footer or for any marketing materials which need space for text.

Female business owner, Michelle Fernandez, often uses her phone for consultations, capturing tutorial videos, quick instructions for clients and snapping behind the scenes of her days as an entrepreneur. This photograph, along with the others we created for her during her on location branding photoshoot, will be strategic for Michelle in a variety of ways.

Female business owner, Michelle Fernandez, poses with a smile at the desk we styled for her on location branding photoshoot.

The Power of Sharing Your Heart

As a female business owner, your story is your greatest asset. Your journey, struggles, and triumphs are not only your fuel to serving others well and impacting your community, they are inspiration to other women entrepreneurs. People are seeking community. They want connection, to feel like their dollar and energy is making a difference. They want to feel like they are supporting their best friend. Whether it's a personal anecdote, a behind-the-scenes look at your process, or a heartfelt reflection on your values, storytelling has the power to captivate and inspire.

You. Are. An. Inspiration.
— ALR

Sharing your business's WHY and being vulnerable about your journey nurtures a deeper connection with your audience and humanizes your brand. Your story is what makes your brand unique and memorable, inviting your audience into your world, allowing them to see the person behind the business.


People invest in people they know, like and trust. Your audience will appreciate your honesty and authenticity, and it will strengthen their bond with your brand.


Incorporating storytelling into your marketing efforts doesn't have to be complicated. Start by identifying key moments and experiences that have shaped your journey as an entrepreneur. Then, find creative ways to weave those stories into your website, social media posts, and marketing materials. If you’re not sure how to do that, you’re in the right place! I'd love to have a conversation with you about how you currently show up online and find ways to elevate your online presence.


Remember, authenticity is key. Be true to yourself and your brand, and let your story shine through in everything you do. Your audience will thank you for it, and your brand will flourish as a result.

Female business owner, Anne, who makes custom wedding dresses for brides in Winston Salem NC smiles brightly in her soft pink cowled sweater holding a piece of designer laces, the shadow of which creates a delicate pattern across her eyes.