Female business owner, Michelle, gives some coy sass to the camera for a gif to showcase her fun-loving personality during her business branding photoshoot.

Sometimes, the most memorable moments in our business journeys happen when we step out of our usual surroundings and immerse ourselves in new experiences. That's exactly what Michelle Fernandez did when she flew all the way from Texas to Greensboro, North Carolina, for a mastermind event. Naturally, we planned her branding session to coincide with this trip, since we’re only a stone’s throw away in Winston Salem. Her bubbly spirit and infectious laugh filled the space from the moment she arrived.

A dynamic and insightful business strategist, Michelle is known for her expertise in data-driven marketing. Specializing in helping six-figure earners optimize their Facebook ads and marketing funnels, she empowers entrepreneurs to break through plateaus and achieve rapid growth. She transforms complex data into actionable strategies, guiding her clients towards predictable and profitable business expansion in a way that is personalized and approachable - all the while empowering her clients’ success with her vibrant personality.

Michelle is not only an expert in her field but also brings a sharp, insightful approach to everything she does. She has an undeniable presence that immediately draws you in, ready to soak up the next story she’s going to tell! With the ability to weave her expertise into relatable stories with admirable clarity, it was essential we create photography that was magnetic to a clients who were hungry for success, desired one-on-one attention, was more than ready to make the next move - once they know what it was, of course - and enjoyed high energy leadership.

Calling out to all business owners who need a dashboard! Well, that is the intention of this image we created for Michelle during her on location branding photoshoot. This photograph can also be used to celebrate her clients and make announcements. Versatility is key to the longevity of marketing images.

Michelle’s branding session was not just about getting pretty photographs; it was about capturing her essence and the authenticity that drives her success. Even though we were on location, we made sure to incorporate the colors of her brand—blacks, purples, greys, and whites—into every shot. She wore a pair of sparkly black cowboy boots that added a unique, personal flair and stuck to one simple, professional, and well-styled outfit. Upon our recommendation on how to best prepare for her branding photoshoot, she came prepared with her laptop, travel bag, branded notebooks, and branded desk accessories, which allowed us to infuse her personal taste and brand identity into the session. This attention to detail added a layer of intention to her final photographs.

One of the highlights of Michelle’s session was our collaboration with Mallory, owner and founder of The Girlboss Agency. Together, we created authority reels for Michelle to share her expertise on Instagram, Facebook, and LinkedIn. These reels are designed to help her grow her audience and further establish her as a thought leader in her field.

Michelle’s excitement about the results of her session was palpable as she had such a hard time choosing her favorite images - and even ended up upgrading to the full gallery. It’s always incredibly fulfilling to see a client so thrilled with their images, knowing they have a gallery full of strategic, marketable photographs that truly represent their brand. In the end, we were thrilled to have provide Michelle with updated images for her social media and website that she loves!

Needless to say, it was an absolute joy to work with someone so passionate and dedicated to her craft. If you're a female business owner looking to elevate your brand with authentic, heartfelt visuals, let’s create something beautiful together. Embrace your unique strengths and let your brand shine.

Michelle, female business owner of The Michelle Fernandez a dashboard service, rocking her sparkly black cowboy boots as part of her on location branding photoshoot styling.

Catching a full smiling, high energy headshot was essential for capturing the brand voice of female business owner, Michelle Fernandez for her on location branding photoshoot.

Wide horizontal photographs are great for all brands! This image we created for Michelle during her branding photoshoot can be used as a branded LinkedIn banner, website header or footer or for any marketing materials which need space for text.

Female business owner, Michelle Fernandez, often uses her phone for consultations, capturing tutorial videos, quick instructions for clients and snapping behind the scenes of her days as an entrepreneur. This photograph, along with the others we created for her during her on location branding photoshoot, will be strategic for Michelle in a variety of ways.

Female business owner, Michelle Fernandez, poses with a smile at the desk we styled for her on location branding photoshoot.

“Your brand is unique to you and your business.”

— Alyson, Jasper & Fern Head Photographer

Your brand is unique to you and your business. I’m sure that statement’s not new to you - especially if you’re a small business owner. Even if you shared a city block with four of your competitors, I guarantee you still attract a very specific type of client that sets you apart from those surrounding you. So what is that secret ingredient and how can we be so confident to make such a bold statement? Well, click to jump to the recipe.

(Haha, okay, there’s not really a recipe here for a delicious dish, BUT there is a formula that can help you brand your business in a way that makes it stand out.)

Step 1.
What’s your brand’s secret ingredient? What helps you stand out from your competition and instigates your dream client’s long standing loyalty? Well, it’s simple. People eat with their eyes. Keeping your brand values, voice and personality front and center for all to see is a dish your target market simply can’t pass up. Don’t hold yourself back from showing what you really care about. Share why you do what you do, what you love about what you do and even why you love how you do things. (There really are a plethora of ways you can show up for your clients in your authentic brand voice!)

“People eat with their eyes and keeping your brand values, voice and personality front and center for all to see is a dish your target market simply can’t pass up.”

— Alyson, Head Photographer at Jasper & Fern

It’s important to recognize that every brand is different - personal even. Most businesses and brand have been created by a sole individual or a small tight nit group of people who had the same values. That enthusiasm - the purpose and heart that spurred those people to start a business in the first place and make a difference - is going to be evident in their brand. It’s their secret ingredient that their target market is going to get a taste of and want to chase until they can get some more!

Step 2.
Acknowledge that your brand and your business has that special something too!

The question you may be asking, however, is “how do I communicate my superpower with my customer?” (See Step 3)

Step 3.
Be intentional.

When you’re working to accelerate your brand (or start your brand new baby business off on the most powerful foot if you’re just getting up and running), you want to look at how you show up for people. This comes from your brand’s heart (aka, your “why”), and the personality and values you portray. Really get down to the nitty gritty of it all, absorbing every detail!

Knowing your brand inside and out will help you communicate clearly with your ideal client. Your written content will come easily and be on-point with your voice, personality and values. Pair this written content with brand photographs that tell your story?! Man, you’re golden! Beautiful images are going to drawn your ideal client into your world and have them wanting to set up camp.

Piquing your target market’s interest is the first step of building their loyalty - that’s just one of the most valuable lessons we’ve learned after working with over 100 small business owners and brands. You have to catch their eye with a pretty photograph and capture their attention with the story it’s telling.

“You have to catch [your target market’s] eye with a pretty photograph and capture their attention with the story it’s telling. ”

— Alyson, Jasper & Fern Head Photographer

Your brand has a story to tell, a unique motivation and a unique difference to make. It’s your secret ingredient! Your target market is going to love how your flavors sit with them and want more of it. Don’t let them get hangry!