At Jasper & Fern, we believe that great companies are built on strong relationships and cohesive visual storytelling. This belief drives our passion for providing exceptional commercial photography that embodies the mission, vision, and values of our clients - much like how we’ve maintained our ongoing partnership for Omega Construction for their corporate headshots.

We began working with Omega Construction three years ago when we were invited to their main office in Winston Salem. From the very start, it was clear that Omega Construction is not just a company, but a family that values every member of their team. This dedication to creating a positive company culture resonated deeply with us, and we knew that our approach to photography would align perfectly with their values.

Their executive team and marketing department fully understood the importance of consistency in branding, making sure that all of their headshots - company wide - would be cohesive. We provided Omega Construction with a comprehensive Headshot SOP to ensure that their headshots are not only professional and polished but also cohesive across all their branches. Our work began with photographing their Winston Salem office. Following our work with their main branch, we traveled to their second office in Georgia, maintaining the same high standards of consistency and quality. This seamless approach helps Omega Construction present a unified and professional image, no matter where their offices are located.

One of the highlights of our partnership with Omega Construction is photographing their new hires in coordination with their training at their Winston Salem headquarters. This process not only helps new employees feel valued from day one but also ensures that the company's visual branding grows alongside its team. Additionally, we have had the pleasure of updating staff headshots at their annual company conference, capturing the dynamic spirit and camaraderie that define Omega Construction.

To meet the diverse needs of Omega Construction, we created three distinct aesthetics: one for their employees and two additional looks for their executive officers. This tailored approach ensures that each headshot reflects the individual's role within the company while maintaining a cohesive overall brand image. Whether it’s a group portrait or individual headshots, our goal is to reinforce Omega Construction’s commitment to professionalism and approachability.

Our work with Omega Construction over the past three years has been a testament to the power of collaboration and shared values. It has been an honor to support a company that places such a high value on relationships, teamwork, and consistent branding. We are proud to be a part of their journey and look forward to many more years of capturing the essence of their exceptional team.

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At Jasper & Fern, we are more than just photographers; we are your content partners, dedicated to helping you tell your story in the most authentic and compelling way. If you are a mission-driven company seeking to elevate your marketing with professional, cohesive headshots, we are here to help you every step of the way.

For more information about our corporate headshot services and to see how we can help your company shine, contact us today.

In today's competitive job market, attracting top talent goes beyond just offering competitive salaries and benefits. Potential employees are looking for more; they want to be part of a company that values its people, fosters a positive company culture, and presents a professional image to the world. In short, they want to find an employer that values their time and talents and is willing to commit to them. Professional staff headshots are an effective method of communicating how you value your staff.

Professional staff headshot for a Freese & Nichols new-hire. Photographed on location in Raleigh, NC by Jasper & Fern team.

Through our experience working with esteemed companies like Truist, Edward Jones, Freese & Nichols and Omega Construction, we've seen firsthand the impact that professional headshots can have on attracting and retaining top talent that is enthusiastic about their role at the company and who are willing to invest in long-term careers. Professional staff headshots speak volumes about your company's values and commitment to its employees. When your team presents a unified and polished appearance through high-quality headshots, it instills confidence in potential hires that you are willing to invest in them as people and sets the tone for a positive working environment.

At Jasper & Fern, we go beyond simply taking photographs. We integrate your company's mission, vision, and values into each staff member’s headshot session to ensure that each employee feels seen and every image aligns with your brand's messaging. Our tailored consultation process allows us to understand your company's unique needs and deliver headshots that perfectly match your brand and reinforce your values.

For marketing departments and project managers, working with us means having a partner who understands the nuances of branding and marketing. Our process is designed to integrate smoothly into your everyday operations, offering flexibility in scheduling and accommodating special requests to meet your needs. We believe that strong relationships with your employees are the foundation of a successful business. By choosing us, you're not just hiring a photographer; you're partnering with a team dedicated to helping you enhance your company's internal culture and external reputation.

Professional headshots are powerful tools in attracting the talent you want and building a strong company culture. Contact us today to schedule your free consultation and discover how we can help you attract and retain the best and brightest talent while showcasing your company's values and culture to the world.

Female business owner, Michelle, gives some coy sass to the camera for a gif to showcase her fun-loving personality during her business branding photoshoot.

Sometimes, the most memorable moments in our business journeys happen when we step out of our usual surroundings and immerse ourselves in new experiences. That's exactly what Michelle Fernandez did when she flew all the way from Texas to Greensboro, North Carolina, for a mastermind event. Naturally, we planned her branding session to coincide with this trip, since we’re only a stone’s throw away in Winston Salem. Her bubbly spirit and infectious laugh filled the space from the moment she arrived.

A dynamic and insightful business strategist, Michelle is known for her expertise in data-driven marketing. Specializing in helping six-figure earners optimize their Facebook ads and marketing funnels, she empowers entrepreneurs to break through plateaus and achieve rapid growth. She transforms complex data into actionable strategies, guiding her clients towards predictable and profitable business expansion in a way that is personalized and approachable - all the while empowering her clients’ success with her vibrant personality.

Michelle is not only an expert in her field but also brings a sharp, insightful approach to everything she does. She has an undeniable presence that immediately draws you in, ready to soak up the next story she’s going to tell! With the ability to weave her expertise into relatable stories with admirable clarity, it was essential we create photography that was magnetic to a clients who were hungry for success, desired one-on-one attention, was more than ready to make the next move - once they know what it was, of course - and enjoyed high energy leadership.

Calling out to all business owners who need a dashboard! Well, that is the intention of this image we created for Michelle during her on location branding photoshoot. This photograph can also be used to celebrate her clients and make announcements. Versatility is key to the longevity of marketing images.

Michelle’s branding session was not just about getting pretty photographs; it was about capturing her essence and the authenticity that drives her success. Even though we were on location, we made sure to incorporate the colors of her brand—blacks, purples, greys, and whites—into every shot. She wore a pair of sparkly black cowboy boots that added a unique, personal flair and stuck to one simple, professional, and well-styled outfit. Upon our recommendation on how to best prepare for her branding photoshoot, she came prepared with her laptop, travel bag, branded notebooks, and branded desk accessories, which allowed us to infuse her personal taste and brand identity into the session. This attention to detail added a layer of intention to her final photographs.

One of the highlights of Michelle’s session was our collaboration with Mallory, owner and founder of The Girlboss Agency. Together, we created authority reels for Michelle to share her expertise on Instagram, Facebook, and LinkedIn. These reels are designed to help her grow her audience and further establish her as a thought leader in her field.

Michelle’s excitement about the results of her session was palpable as she had such a hard time choosing her favorite images - and even ended up upgrading to the full gallery. It’s always incredibly fulfilling to see a client so thrilled with their images, knowing they have a gallery full of strategic, marketable photographs that truly represent their brand. In the end, we were thrilled to have provide Michelle with updated images for her social media and website that she loves!

Needless to say, it was an absolute joy to work with someone so passionate and dedicated to her craft. If you're a female business owner looking to elevate your brand with authentic, heartfelt visuals, let’s create something beautiful together. Embrace your unique strengths and let your brand shine.

Michelle, female business owner of The Michelle Fernandez a dashboard service, rocking her sparkly black cowboy boots as part of her on location branding photoshoot styling.

Catching a full smiling, high energy headshot was essential for capturing the brand voice of female business owner, Michelle Fernandez for her on location branding photoshoot.

Wide horizontal photographs are great for all brands! This image we created for Michelle during her branding photoshoot can be used as a branded LinkedIn banner, website header or footer or for any marketing materials which need space for text.

Female business owner, Michelle Fernandez, often uses her phone for consultations, capturing tutorial videos, quick instructions for clients and snapping behind the scenes of her days as an entrepreneur. This photograph, along with the others we created for her during her on location branding photoshoot, will be strategic for Michelle in a variety of ways.

Female business owner, Michelle Fernandez, poses with a smile at the desk we styled for her on location branding photoshoot.

As a female business owner, your story is your greatest asset. Your journey, struggles, and triumphs are not only your fuel to serving others well and impacting your community, they are inspiration to other women entrepreneurs. People are seeking community. They want connection, to feel like their dollar and energy is making a difference. They want to feel like they are supporting their best friend. Whether it's a personal anecdote, a behind-the-scenes look at your process, or a heartfelt reflection on your values, storytelling has the power to captivate and inspire.

“You. Are. An. Inspiration.”

— ALR

Sharing your business's WHY and being vulnerable about your journey nurtures a deeper connection with your audience and humanizes your brand. Your story is what makes your brand unique and memorable, inviting your audience into your world, allowing them to see the person behind the business.

People invest in people they know, like and trust. Your audience will appreciate your honesty and authenticity, and it will strengthen their bond with your brand.

Incorporating storytelling into your marketing efforts doesn't have to be complicated. Start by identifying key moments and experiences that have shaped your journey as an entrepreneur. Then, find creative ways to weave those stories into your website, social media posts, and marketing materials. If you’re not sure how to do that, you’re in the right place! I'd love to have a conversation with you about how you currently show up online and find ways to elevate your online presence.

Remember, authenticity is key. Be true to yourself and your brand, and let your story shine through in everything you do. Your audience will thank you for it, and your brand will flourish as a result.