As a female business owner, your story is your greatest asset. Your journey, struggles, and triumphs are not only your fuel to serving others well and impacting your community, they are inspiration to other women entrepreneurs. People are seeking community. They want connection, to feel like their dollar and energy is making a difference. They want to feel like they are supporting their best friend. Whether it's a personal anecdote, a behind-the-scenes look at your process, or a heartfelt reflection on your values, storytelling has the power to captivate and inspire.

“You. Are. An. Inspiration.”

— ALR

Sharing your business's WHY and being vulnerable about your journey nurtures a deeper connection with your audience and humanizes your brand. Your story is what makes your brand unique and memorable, inviting your audience into your world, allowing them to see the person behind the business.

People invest in people they know, like and trust. Your audience will appreciate your honesty and authenticity, and it will strengthen their bond with your brand.

Incorporating storytelling into your marketing efforts doesn't have to be complicated. Start by identifying key moments and experiences that have shaped your journey as an entrepreneur. Then, find creative ways to weave those stories into your website, social media posts, and marketing materials. If you’re not sure how to do that, you’re in the right place! I'd love to have a conversation with you about how you currently show up online and find ways to elevate your online presence.

Remember, authenticity is key. Be true to yourself and your brand, and let your story shine through in everything you do. Your audience will thank you for it, and your brand will flourish as a result.

Female business owner, Anne, who makes custom wedding dresses for brides in Winston Salem NC smiles brightly in her soft pink cowled sweater holding a piece of designer laces, the shadow of which creates a delicate pattern across her eyes.

Alyson LawtonSeptember 4, 2023branding photography, small business, women owned business, female entrepreneur, female business ownerComment

Boots & Nostalgia | On Location Brand Session with Riverside Farm and Garden | Winston-Salem Brand Photographer

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

Walking into their store, I was swept back to my childhood days of tip-toeing behind my granddaddy as he sorted hay bales, searched among his many loyal tools to find just the right hook and stopped to riffle through a few of his antiques. The smell of the mulch outside drifted sweetly through each opened door, another happy customer searching for just the right loyal tool to add to their own collection. Friendly smiles met them, a familiarity in their eyes. Surrounded by shiny metal, garden seed, and an array of DIY home supplies, I felt oddly at home.

It was a gorgeous sunny day. My hiking boots were on and ready to summit mounds of mulch, scale truck sides and kneel me safely in a ditch. Camera at my side, the growling of the loader engine quickly found my finger on the shutter.

I was in HEAVEN at Riverside Farm and Garden Supply. My love for the outdoors and our branding services were getting to combine and I couldn't have been more thrilled - especially to be working with such kind, warm people!

I excitedly moved about, crouching and climbing to photograph all the scrumptious textures and perspectives of their supplies; setting up portraits on the loader and about the farm to showcase each individual's role and where they thrive at work.

It was an energizing morning!

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

Portrait SessionAlyson LawtonMay 12, 2021Riverside Farm and Gardenbranding, branding photography, branding your business, brand photoshoot, brand photography, branding session, brand, Winston Salem, pfafftown, NC, NC photographer, wsnc, wsnc photographer, winston-salem brand photographer, Winston Salem Photographer, winston salem brand photographer, winston salem on location brand photographer, diy garden company winston salem, photoshoot, outdoor brand photography, on location, on location brand photographer, on location branding photography, on-location branding photographer, on-location branding photography, on-location branding photographs, farm photography, women owned business, small business, small business branding, small business photography, winston salem small business, small business owner, family ownedComment