Recently, we had the pleasure of collaborating with Simply Massage & Wellness of Burlington, NC, a company that beautifully merges a welcoming, small business vibe with the professional polish of a corporate establishment. Simply Massage & Wellness, dedicated to providing top-notch services to their clients, wanted their online presence on their website, Google profile, and Facebook to reflect the serene and inviting atmosphere of their physical space while also conveying the reliability and professionalism that comes with a corporate identity. Our task was to create a cohesive visual narrative that would make potential clients feel both welcome and confident in the high-quality services offered.

To truly capture the heart of Simply Massage & Wellness, we traveled to their Burlington location for a half-day photography session. This on-location shoot was crucial for showcasing the actual space where clients would be spending their time. By photographing the massage rooms, reception area, sauna, float room and other key spaces, we were able to create an authentic representation of their environment.

We coordinating models to showcase the various services offered by Simply Massage & Wellness, which added relatability to the photographs helping potential clients visualize themselves enjoying the services. Whether it was a soothing massage, a therapeutic treatment, or a wellness consultation, each service was meticulously captured to highlight the comfort and care provided by the Simply Massage team.

The photographs from our session have become a vital part of Simply Massage & Wellness's online and social media presence. For their website, we provided high-resolution images that enhance the visual appeal and user experience. Their Google profile now features inviting and professional photos, improving their search visibility and appeal. On Facebook, the new images help engage their community and attract new clients, all while maintaining a consistent and cohesive brand image.

At Jasper & Fern, we believe that great photography is about more than just images; it’s about telling a story. Our work with Simply Massage & Wellness exemplifies this philosophy. By understanding their mission and values, we were able to create a visual narrative that resonates deeply with their clients. Simply Massage & Wellness of Burlington, NC, now boasts a polished and inviting online presence that truly reflects their brand. We are proud to have been part of their journey and look forward to continuing to help businesses across the country bring their vision to life.

Photograph created during Simply Massage & Wellness Spa’s on location brand photoshoot showcasing the inviting atmosphere of their lobby and setting the tone of their client experience. This photograph was intended to be used as a stand alone image, an Interior photograph on their Google profile and as a website header or footer.

Photograph created during Simply Massage & Wellness Spa’s on location brand photoshoot showcasing a client consultation.

A branding portrait created of owner, Terri, during Simply Massage & Wellness Spa’s on location brand photoshoot. This was one of several images provided to give her multiple options to show up in her marketing.

Headshot of owner, Terri, created during Simply Massage & Wellness Spa’s on location brand photoshoot.

Casual team photograph created during Simply Massage & Wellness Spa’s on location brand photoshoot. This was intended to be used on the website About page as well as on their Google business profile.

Photograph created during Simply Massage & Wellness Spa’s on location brand photoshoot showcasing their unique Float experience.

Photograph created during Simply Massage & Wellness Spa’s on location brand photoshoot to be used as a supporting image for their Float experience in their marketing.

Photograph of owner, Terri, providing a massage service, created during Simply Massage & Wellness Spa’s on location brand photoshoot.

Photograph of the product shelf inside Simply Massage & Wellness Spa’s lobby, created during their on location brand photoshoot. Many of their clients were surprised to find they sold products at the location. SM&WS wanted to market the products so their clients could come prepared to purchase.

Photograph created for Simply Massage & Wellness Spa’s in a brand photoshoot that focused on their subscription boxes.

Photograph created during Simply Massage & Wellness Spa’s on location brand photoshoot showcasing the relaxing atmosphere of their in house sauna.

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If your company is looking to enhance its online presence with professional, authentic photography, we’d love to help. Contact us today to learn how we can create a visual story that speaks to your brand's unique identity.

In the bustling world of fashion photography, where every shot is meticulously crafted to portray an illusion of perfection, I found myself amidst the glamour and the gloss, only to realize the emptiness that lay beneath the surface. Working with models, the “epitomes of beauty,” I witnessed firsthand the toll of an industry that preys on insecurities, tearing down the very individuals it purports to celebrate.

It was a revelation born from disillusionment, a moment of clarity amidst the chaos, that led me to forge my own path. Turning away from the superficial allure of fashion photography, I embarked on a journey of authenticity and empowerment. My camera became a tool not just for capturing pretty photographs, but for celebrating individuality and authenticity – for empowering womens’ confidence and self-worth.

As I delved deeper into this re-fueled passion, a common thread emerged. The women I photographed were not just individuals; they were entrepreneurs and business owners, driven by a shared desire to make a difference in the lives of others. And thus, organically, my focus shifted towards branding and headshot photography, a journey that seamlessly intertwined purpose with profitability.

In each session, I’ve sought not just to capture an image, but to unravel a story – the story of a business, of a dream, of a woman's journey towards her goals. It was a symbiotic relationship, a partnership built on trust and mutual empowerment. And as I look back on the winding path that led me here, I am filled with gratitude – for the lessons learned, the connections forged, and the relationships formed along the way. I am reminded with every time I look through my lens of the power of storytelling, of the beauty that lies in vulnerability, and of the endless possibilities that await those who dare to chase their dreams.

In a world that often prioritizes perfection over authenticity, may we all find the courage to embrace our flaws, to celebrate our uniqueness, and to shine our light brightly for all to see. For in the end, it is not the flawless facade that captivates us, but the raw, unfiltered beauty of the human spirit.

On a quest for a headshot that would embody a compelling LinkedIn presence while exuding authenticity, Weston and I discussed a range of outfits, locations and atmospheres that would suit his personality's balance of leadership, authority, and approachability.

As a multifaceted individual, Weston wanted his headshot to reflect various aspects of his life. From being a family-oriented guy to an environmental enthusiast and a health and fitness advocate, he envisioned an image that would not only showcase his physique but also embrace his love for nature, with a fondness for lush trees, vibrant greens, and expansive skies.

With a career in Finance and a venture into the world of AI and Solar through his startup, Weston needed a headshot that could adapt effortlessly to his various roles.

Our headshot session with Weston was a collaboration of versatility and style. We explored various outfits at different locations to capture the essence of each aspect of his life, ensuring that his headshot would reflect his personality. Switching watches to match each outfit, we sought to add a touch of sophistication and individuality to the final images.

Through the lens, we captured Weston's genuine charisma, making sure his authenticity shone in every shot. It was clear that he felt at ease during the session, embracing his different roles with grace and confidence.

In the end, Weston found his favorite image among the collection – one that beautifully encapsulated his diverse identity and aspirations. The chosen headshot truly embodied the leader, the environmentalist, the fitness enthusiast, and the savvy businessman all in one.

With this dynamic headshot, Weston is now equipped to make a profound impact on LinkedIn and beyond. His versatile image will undoubtedly resonate with colleagues, potential clients, and investors alike, fostering meaningful connections and unlocking endless opportunities on his professional journey.

Here's to Weston and the power of a headshot that reflects the true essence of one's ambitions and passions!

Headshot of Weston outside in downtown Winston Salem, NC.

Comparing ourselves to others can be detrimental to our self-esteem. In a world where culture often showcases only highlights and successes, it's easy to fall into the trap of feeling inadequate or "less than." This makes it all the more important to recognize that we rarely know the full story behind someone's seemingly perfect “photogenic” image. Give yourself - and them - grace, remembering that we don't always see each others struggles, insecurities, or challenges we might be facing. We all have our moments of vulnerability. The next time you step in front of the camera, give yourself a pep talk, recall what you are good at and what you like about yourself. Do your best to put yourself in a positive mindset and let your confidence and authenticity shine through. Feel the relief in realizing that your strengths are not only genuine but also inspiring to others. Embrace yourself, for you are truly valuable, and your portraits will reflect the incredible person you are.