Arranged across her desk are female business owner, Susie’s, tools of her trade. She helps franchises and franchisees with their marketing. In this brand photograph, we’ve styled her informational pamphlets on franchise marketing as well as including a graphic for lead generation conversion to customers Susie uses when she works with her clients. Her notebook confers that she has an attention to detail and including her phone lends to her being accessible to her clients. Every element in this brand photograph is intentional in its context and color coordination with Susie’s brand.

To engage with your audience and build a brand identity, you need more than a headshot. Here's our list of photographs every female entrepreneur needs to market their business!

1. Negative space portraits
These allow the most flexibility for marketing. Vary your crop, add your logo, paste a review, write a hook - negative space leave room for opportunity!

2. Services
People only know what you show!

3. Fulfillment
You love what you do, right?? Make sure to have images showing how much you find fulfillment in your work. Smiles and celebratory poses go a long way in building authentic engagement with your audience.

This brand photograph we created for female business owner, Susie, was intended to serve as a banner on her website, LinkedIn, and even in her email campaigns to her clients. The wide crop allows for a variety of additional compositions within one image.

This brand portrait of business owner, Susie, serves as both a Lifestyle Headshot and a Fullfillment portrait. Her body language is forward and engaged, while her facial expression is welcoming and enthusiastic. You can tell she loves what she does! We’ve also left negative space above her for compositional taste and as room for text, should she so choose to include a hook in her marketing with this brand image.

4. Details
Detail photos are an opportunity to show your personality and build an aesthetic that isn't just your face. (We all see how Faceless content is helping currently, yeah?) These detail images are great for backgrounds, website header and footers and, if building a pretty IG grid is your jam, building out it's fully branded prettiness.

5. Personality
Show yourself outside your workspace. Let people know more about your hobbies, interests and family.

6. Working at your computer/ desk
This is an absolute staple piece that allows you to share what you're working on and how you work.

7. Headshot
Having a headshot you love is perfect for your online profiles (LinkedIn, we're looking at you), award publications, media features, business cards, and the About section of your website. Truly a versatile photo!

8. Lifestyle Headshot
While it's important to have a headshot that can serve all the uses above, a lifestyle headshot provides you with a more relaxed option. This is a great way to show up professionally and have an extra layer of approachability.

9. Tools of your trade
Showing HOW you work helps build a positive client experience. Most of us want to know a bit about what we are walking into when we seek out a new service. If you share how you work and what you use, you can build trust with your audience.

10. Atmosphere
A big part of brand appeal and connecting with your ideal client is atmosphere. Show off the parts of your space (or let us craft a space for you) that will resonate with the people you want to attract.

Business owner, Susie, is pictured here at her desk in contemplation. During her Luxury Content Day brand photoshoot, we gave her prompts to create natural and realistic body language. When a business owner shows up authentically, their clients gain a trust in who that person is and what it’s like to work with them. In turn, this leads to alignment in working relationships ultimately producing highly inspired and intentional work.

In the bustling world of entrepreneurship, where dreams are pursued with fervor but often met with challenges, Olivia Scholz emerges as a guiding light for small business owners. Affectionately known as Agent O, Olivia is on a mission to transform struggling businesses into thriving enterprises through her innovative Clarity to Profit Method.

With a career spanning over two decades, Olivia brings a wealth of experience and insight to the table. Her journey began within the heart of family entrepreneurship, where dinner conversations were peppered with insightful "shop talk." From those formative years, Olivia developed an intimate understanding of the trials and triumphs inherent in small business ownership.

“I’m not here to intimidate or judge—I’m here to empower.”

— Olivia Sholz, Agent 'O'

"I literally grew up in small business," Olivia shares. "My dinner table talk was about customers, vendors, and employees. I learned the value of hard work but also the joy of FREEDOM and independence in what you do for work. These are my people, and I love helping them!"

Driven by a passion for empowering others, Olivia crafted her Clarity to Profit Method in response to a startling statistic: 1 in 2 businesses fail within the first five years, not due to incompetence, but due to a lack of a profit strategy. Her method serves as a beacon of hope, offering small business owners the tools they need to not only survive but thrive in today's competitive landscape.

"At the core of my approach is a deep understanding of the challenges faced by small business owners," Olivia explains. "I've been in their shoes—I know what it's like to make payroll, to hire and fire employees, to navigate the uncertainties of entrepreneurship. That's why my method is rooted in real-world experience, not just theory."

Olivia's expertise extends across various sectors, from manufacturing to retail, providing her with a comprehensive understanding of the intricacies of business operations. However, it's her unique blend of technical prowess and compassionate guidance that sets her apart in a crowded market.

"There are a ton of coaches, consultants, and gurus out there," Olivia acknowledges. "But what sets me apart is my commitment to listening, caring, understanding, and delivering results. I'm not here to intimidate or judge—I'm here to empower."

Olivia Sholz - Agent O - celebrates her clients’ wins!

Clients echo Olivia's sentiments, praising her approachability and down-to-earth teaching style. "Clients say that I am not intimidating, judgmental, or stuffy," Olivia shares. "They compliment me on the down-to-earth way that I teach complicated business concepts. I like to use analogies. I am a good listener. I am empathetic."

Central to Olivia's mission is the belief that independent businesses are the lifeblood of vibrant communities. "When independent businesses thrive, they make their communities unique, vibrant, and alive!" she asserts. "Our cities and communities need Mom and Pop business owners to THRIVE so that America stays strong."

As Olivia gears up for several podcast appearances in 2024, she remains committed to her ongoing promotion, "Five Tips to Avoid Cash Crunches," available through her website. With a plethora of resources and a genuine desire to see her clients succeed, Olivia Scholz continues to be a beacon of hope for small business owners everywhere.

To connect with Olivia and learn more about her Clarity to Profit Method, visit her website agentoconsulting.com or reach out on LinkedIn, Instagram, or Facebook.

Connect with Olivia Scholz:

• Website: agentoconsulting.com | oliviascholz.com

• LinkedIn: linkedin.com/in/oliviajohnsonscholz

• Instagram: instagram.com/agento_profitcoach

• Facebook: facebook.com/OliviaConsults

Ongoing Promotion:

• "Five Tips to Avoid Cash Crunches" and more available at agentoconsulting.com/digital-products-and-courses

Lifestyle brand photograph created for Mama Mpenzi Doula, a female owned doula company.

Eventually, as your business grows, investing in professional brand photography will make a huge difference on your marketing. Professional photographs elevate your brand, making you look polished and credible, building trust with your clients. Whether it's for your website, social media, or promotional materials, high-quality images set you apart.

Here are a few key images to consider for your next brand photoshoot :

1. Professional Headshot: This is your digital handshake. Make sure it's friendly and approachable.

2. Working Shot: Show yourself in action. Whether you're at your desk, in the studio, or meeting with a client, these shots are gold.

3. Lifestyle Shot: Capture moments that reflect your personality and hobbies. These images help people see the person behind the brand.

4. Celebration Shot: Celebrate your wins! These photos can convey your passion and success.

It's a good idea to update your brand photographs regularly. Aim for at least once a year to keep your content fresh and to avoid image fatigue. And don’t forget about video! Even simple clips of you working or sharing tips can be incredibly engaging.

Remember, the key to great brand photography is showing up authentically and consistently. Your personality is your brand's secret sauce. It's what makes you different from everyone else. Use your photos to highlight who you are and what makes you unique. This helps potential clients connect with you and see if you're the right fit for them.

In today's competitive business landscape, your company's visual identity plays a crucial role in how you're perceived by clients, partners, and even potential employees. It is becoming ever-more important that your company’s professionalism and ethics are portrayed through top-tier corporate headshots that align with your branding and showcase your company culture. In our experience working with companies including BB&T, Truist, The Budd Group, Edward Jones, Freese & Nichols and Omega Construction, we have grown a deeper understanding of the importance of a cohesive, professional and marketable image. Corporate headshots are an efficient and often affordable way to make a significant impact. If ensuring that your team presents a unified and polished appearance that is consistent across your marketing, professional headshots are a fantastic way to instill those brand values. They provide your company with a first impression that conveys not only professionalism and trustworthiness but reliability and your company’s attention to detail. As you well know, these elements are pivotal in attracting and retaining clients.

And that specific, positive company culture you’ve been tirelessly working to build? That’s impacted, as well, when you showcase your team in a respected and professional manner. A company that values its employees enough to have quality headshots provided for them, speaks volumes to potential employees and partners. They highlight your commitment to valuing and representing your employees, which is a magnetic factor to people who also want to make a long-term commitment of their talents and time to a company. At Jasper & Fern, we go beyond simply taking photographs. We integrate your company's mission, vision, and values into each headshot session, ensuring that every image aligns with your brand's messaging. We provide :

Corporate Headshot for banker, Noah, of First Bank. Photographed by our head photographer, Alyson, at our Winston-Salem photography studio.

Tailored Consultation: We start with a 20 to 30-minute consultation to understand your company's brand, mission and unique needs, as well as aesthetic preferences. This allows us to fine-tune our approach and deliver headshots that perfectly match your brand.

On-Location and/or In-Studio Services: Whether you prefer the convenience of having us come to your location or sending your staff to our studio, we offer flexible options to suit your needs. We also travel across the US to cover multiple branches, ensuring consistency in your headshots nationwide.
Efficiency and Consistency: We have multiple talented staff photographers on our team so we can scale to meet your needs. From providing a single photographer to a team of photographers, the availability of multiple photographs working for you ensures an efficient process without compromising on quality or consistency.

Portrait Guides: For national and international companies with urgent deadlines or rapid growth, we can even create a Portrait Guide to ensure consistent headshots across all branches, even when you’re working with other photographers. This guide outlines everything from styling tips to pose suggestions, specs for the photography and lighting tech to ensure a cohesive look.

For marketing departments and project managers, working with us means having a partner who understands the nuances of branding and marketing and wants to make the process seamless for you. We want to work closely with you - your marketing team, PR reps, and project managers - to ensure that every detail aligns with your brand's goals and messaging, elevating your marketing materials and making your proposals, presentations, and online presence more impactful and engaging. We’re here to support you every step of the way. Our process is designed to integrate smoothly into your everyday operations. From the initial consultation to the final delivery of images, we prioritize efficiency and minimal disruption to your workflow, offering flexibility in scheduling and accommodating special requests to meet your needs.

We believe that strong relationships with clients and employees are the foundation of a successful business. By choosing us, you’re not just hiring a photographer; you’re partnering with a team that is dedicated to helping you achieve your goals and enhance your company's internal culture and external reputation. Our professionals understand the power of communication through high-quality staff headshots and strive to help your clients and potential employees connect with your team on a more personal level, fostering stronger relationships and trust. Together, we'll create a visual identity that strengthens your brand and builds lasting connections.

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Ready to Elevate Your Brand?

If you’re ready to take your company’s visual identity to the next level with professional, personalized headshots, we’re here to help. Contact us today to schedule your free consultation and discover how we can elevate your company’s visual identity.