Top Items to Bring to Your Next Brand Photoshoot

Plain and simple, we want you to get quality use and variety from your branding session.

As business owners ourselves, we know just how much care you take not only for your customers, but in investing in your business. We wouldn’t be serving you well if you didn’t receive marketable on brand content from your branding session. That’s why we take our time getting to know you, your business, your messaging, your client experience and your goals. Having holistic knowledge about your business helps us hone in on the heart of your brand, better telling your brand’s story visually. Through this exploration of your business, we’ll craft a unique perspective and storyboard to help you effectively market. We'll provide you with a curated list of items to bring that will help demonstrate your business expertise, helping you reach the people who need you.

In addition to the curated list of props to bring to your session, there are a few foundational props every business needs for their next brand photoshoot.

A laptop sits open on the lap of female business owner, Caitlyn. She creates a pie chart showing her clients where their tasks are currently delegated.

Dashboard professional, Caitlyn, uses her laptop to bring her clients behind the scenes in this brand photograph. | Jasper & Fern Brand Photographer and Content Partner

2. Worksheets or other printed materials you give your clients


If you provide clients with worksheets, brochures, or other printed materials, bring these along. They visually represent the value you offer and help potential clients see the tangible benefits of working with you.


1. Laptop

Your digital workspace is crucial. It’s where you create, communicate, and manage your business. Bringing your laptop or tablet not only shows your professional environment but also allows us to capture you in action, doing what you do best.

Brand photograph for a birthing coach depicts educational material on "What initiates labor?" sitting on the desk of the doula. Notes have been taken on a sticky note and a rounded coffee mug sits have consumed.

Birthing Coach, Mama Mpenzi, is big on educating herself and her clients. In this brand photograph, we showcase the education she is reading as she pulls out the most direct parts to created printed resources for her clients to navigate the birthing process with ease. | Jasper & Fern Brand Photographer and Content Partner

3. The products you sell

If you sell products, showcasing them is essential. Whether it’s physical goods or digital products, having these items in your photos will give your audience a clear understanding of what you offer.

A client of Simply Massage and Wellness Spa of Burlington opens her wellness subscription box in this brand photograph. This image will be used to market the wellness subscription box and to talk about the products the spa sells. | Jasper & Fern Brand Photographer and Content Partner

Marketing Coach, Michelle, stands at her desk laughing on the phone with a client. Her laptop is open and her travel bag sits to the side.

Business coach, Michelle, is pictured at her desk talking with a client in this brand photograph. This provides her clients an idea of what it’s like to work with Michelle - specifically, her upbeat, high energy personality. | Jasper & Fern Brand Photographer and Content Partner

5. Your office supplies


Including elements of your office setup, like planners, calendars, or favorite desk accessories, adds context and personality to your photos. It shows your organizational skills and gives a peek into your daily work environment.

4. Phone


Your phone is likely an extension of your business life. From client calls to social media updates, it’s a vital tool. Including your phone in your session adds a dynamic, real-world element to your photos, showcasing your connectivity and accessibility.

Brand photograph for marketing coach shows a laptop sits open on a desk. A graphic shows a path from "Lead generation to Customers." Notebooks and a phone sit open by the laptop, ready for learning.

In this brand photograph for franchise marketing coach, Susie, we showcase graphs she uses in her presentations to her clients, helping them understand what to expect from her services and what the process will be like. We’ve incorporated her desk supplies to make the image on brand and specific to her brand voice. | Jasper & Fern Brand Photographer and Content Partner

6. Branded swag

Branded items like mugs, pens, or notebooks can add a personal touch to your photos. These items subtly reinforce your brand identity and make your visuals more cohesive.

Brand photograph for a laser engraving company depicts a tall, white, Yeti mug with the texture of a golf ball sitting on a glass conference table. The engraving reads "Salem Glen Country Club."

One of our favorite products we photographed for a small laser engraving business was this Yeti mug. It showcases their attention to detail and thoughtfulness in creating products for their clients. The golf ball texture on this mug was the perfect touch for the Salem Glen Country club. Having brand photographs that help show their thoughtfulness builds repore and trust with their audience. | Jasper & Fern Brand Photographer and Content Partner

Brand photograph for a massage therapist shows engraved tibetan cymbals sitting on the edge of massage table dressed with cream satin linen. In the background are massage cups, hot rocks and towels.

This brand photograph for massage therapist, Patricia, is chock full of context! Not only does this image feature her tibetan cymbals - giving her audience an idea of the atmosphere she creates and her unique approach to bodywork - and several other more traditional massage tools, like cups, hot stones and towels. | Jasper & Fern Brand Photographer and Content Partner

7. Tools of your trade

Whatever tools you use in your business—be it a camera, art supplies, or specialized equipment—these are key to telling your story. They highlight your expertise and the unique skills you bring to your clients.

8. Your current/favorite business reads

Books that inspire you or guide your business practices are a great addition. They not only reflect your commitment to continuous learning but also position you as knowledgeable and resourceful.

Not only is this marketing coach a researcher and seeker of knowledge, she’s a book worm! Incorporating her favorite business reads into her brand photoshoot was a great way to highlight all these traits and draw in people who value the same quest for knowledge and enjoyment of books. | Jasper & Fern Brand Photographer and Content Partner

By incorporating these items and details into your brand photoshoot, we can create a rich, multifaceted portrayal of your business that resonates with your ideal audience. Your brand is not cookie cutter, and your brand photographs shouldn’t be either. Your visual marketing content should reflect a collaborative effort to elevate your brand, making it both approachable and distinct. In every image, we aim to capture the essence of who you are: a grounded, authentic, and mission-driven entrepreneur - giving you a gallery full of on brand content that you find useful in your marketing.

Our work together celebrates your individuality and encourages you to embrace your unique strengths. Through warm, heartfelt, and empowering visuals, we help you build a supportive community where your story inspires and uplifts others.

I look forward to helping you tell your story in the most compelling and authentic way possible. Let’s create visuals that not only reflect your brand but also connect deeply with those you are meant to serve!

Alyson LawtonJasper & FernComment