Cultivating an Irresistible Visual Identity in Your Next Brand Photoshoot

Whether you’re building your business’s presence on social media, your website, or even through email campaigns, the images you use matter. Intentional brand photography holds a magnetism that’s essential for your business, especially when it comes to attracting leads that convert. And, while we can understand the importance of these images, cultivating engaging visuals is not always that easy, is it? Not only does it feel like there’s an overwhelming amount of content that could or should be captured, being in front of the camera can be nerve-wracking. I want to help you take steps towards your next brand photoshoot being a success.

We business owners know that intentional brand photography is like putting your best foot forward, every single time, making you look polished and approachable. Think about it – your online presence is your digital handshake that gives your potential clients a first impression of you. As such, the photographs you share should tell your story, help people connect with who you are and leave them excited to engage with you!

So, where do we start?

Well, the key is to just start. Start your search for a brand photographer you resonate with. Start compiling your brand structure - voice, aesthetic, personality, all of it - into one place to share with your photographer when you find them. Start making your own list of photographs you’d love to have of yourself. Start practicing taking selfies and talking on camera, so that when it comes the photoshoot day, you’re ready to go.

Most importantly, start focusing on finding the things you love about yourself and what you love about what you do.

…

I want to pause here and talk to the women who wait - myself included.
The women who wait …
- for that ideal weight
- to start liking how your voice sounds
- to get more clients
- to be more tan or more toned
- to be ready for the attention
- to feel successful

I see you. I get it. We are the same in so many ways.

Many of us are hyper aware of how we look in photos or videos. But, here’s the thing … we’re usually our own worst critics.

Honest question here…. If I weighed 20 pounds more, would you decide not to work with me?

It probably doesn’t matter, right?

The same goes for you. Your clients don’t care if you’re not at your ideal weight, muscle tone or have reached your definition of success. They are attracted to you for what you offer and HOW you offer it. They care about your service and what you bring to the table.

Your worth is not attached to what you’re insecure about.

You have a gift. Don’t hide yourself from helping people.

Your clients want to see the real you! Your uniqueness is what sets you apart and helps potential clients decide if you’re the right fit for them.

So, show up. Be yourself. You will build connections with the people who resonate with you!