I remember years ago, when I first decided to pursue photography as my career and business, staring into the vast blankness of every possibility, avenue and opportunity in front of me. Everything I was about to do was fresh, excited and would be specially crafted by me. It was thrilling and I lived every moment invigorated by the decisions and even the mistakes. It was a precious time that now, as a branding photographer, I get to live with each of the new businesses I work with. It’s so wonderful to see a new business at the start, forming its existence and intent and finding its place in the world.

With so many places to go, it’s pertinent that a new business and I are on the same page when it comes to their branding - and there’s a lot of work that goes into doing so!

Here’s a sneak peek of some of the fruits of our labor and collaboration for Mama Mpenzi Doula.

“How can pictures help my business?”

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I frequently get asked “how can pictures help my business?” This question is exactly why we like to dig into your needs, your vision, your business structure and your branding. Every business’s needs are different. Where you can amplify your business with imagery is dependent on the nature of what you do and what you’re looking to achieve. That’s why we’ve started the Branding Your Business series. Our Branding Your Business series will help you understand what brand photography is, what it can do for you, and will provide examples of what it’s done for our previous clients.

We’ll be sharing insider perspectives from our Service based, Product based, large scale, Corporate, solopreneurial and entrepreneurial clients. From determining their vision and purpose to creating an action plan, we’ll provide you with a peek behind the curtains to see how their branding photography was used and even the results they’ve seen from using their new imagery.

If you’re already curious about what you can do to amplify your business with branding photography, click the link below to schedule your free Brand Assessment.

Exerpt from our Brand Photography session with Blackburn Consulting, a session done with a focus on cultivating and portraying her brand identity, brand personality, and brand presence. The photographs photographs are to be used on her Instagram to keep her feed consistent and on her website to refresh her brand appearance. All photography done by the Jasper & Fern team located in Winston-Salem, NC.