“A mom needs love too!”
Brand Photograph for Mama Mpenzi Doula | Winston-Salem Branding Photography | Jasper & Fern
I wonder if you could guess the story behind this brand photograph we did for Mama Mpenzi Dula. It seems like an odd image to come across your screen, does it not? Does it make you curious to know what it's about? If you are someone who is drawn to nature and natural elements, who likes calming imagery and soft feminine tones, I can almost guarantee that you would stick around to read this story - and that is what a good brand photograph should do.
So what is the story behind the photograph? (I’m going to go ahead and put out there - it’s super sweet!)
As a mom herself, Emily was inspired to give other first-time moms what she needed during her own first child’s birth and pregnancy. Her biggest needs were Community and Support.
Emily is a strong believer in surrounding yourself with good people who are wise, love you purely and respect you. From this value, she created the Birthtual.
“Mom needs some love too,” Emily said to me while explaining the ritual.
A Birthtual is a designated celebration that’s all about the pregnant mom. It’s a time where all the women in that mom’s life who’ve had children and are who she depends on (aka - her rocks), come together for a time of community and support. The expecting mom sits in the middle of a room while the experienced mothers come together in a circle around her agreeing to creating a safe, non-judgemental space. The mom gets to share her fears, her joys and ask all the questions she wants answers to and, in turn, the experienced mothers share their own wisdom.
(I’m taking a moment to relish in the peace of what a setting like that would bring... *deep breath*)
Our goal was to bring that supporting atmosphere into a photograph that was rooted in her branding; a soft feminine brand that values the naturalness of birth, support and community. In the end, we created an image that mimics her brand values while simultaneously incorporates elements of her logo, uses her brand colors and provides Emily the platform to talk about a service that makes her unique.