10 Photographs Every Female Entrepreneur Needs to Market Their Business
Arranged across her desk are female business owner, Susie’s, tools of her trade. She helps franchises and franchisees with their marketing. In this brand photograph, we’ve styled her informational pamphlets on franchise marketing as well as including a graphic for lead generation conversion to customers Susie uses when she works with her clients. Her notebook confers that she has an attention to detail and including her phone lends to her being accessible to her clients. Every element in this brand photograph is intentional in its context and color coordination with Susie’s brand.
To engage with your audience and build a brand identity, you need more than a headshot. Here's our list of photographs every female entrepreneur needs to market their business!
1. Negative space portraits
These allow the most flexibility for marketing. Vary your crop, add your logo, paste a review, write a hook - negative space leave room for opportunity!
2. Services
People only know what you show!
3. Fulfillment
You love what you do, right?? Make sure to have images showing how much you find fulfillment in your work. Smiles and celebratory poses go a long way in building authentic engagement with your audience.
This brand photograph we created for female business owner, Susie, was intended to serve as a banner on her website, LinkedIn, and even in her email campaigns to her clients. The wide crop allows for a variety of additional compositions within one image.
This brand portrait of business owner, Susie, serves as both a Lifestyle Headshot and a Fullfillment portrait. Her body language is forward and engaged, while her facial expression is welcoming and enthusiastic. You can tell she loves what she does! We’ve also left negative space above her for compositional taste and as room for text, should she so choose to include a hook in her marketing with this brand image.
4. Details
Detail photos are an opportunity to show your personality and build an aesthetic that isn't just your face. (We all see how Faceless content is helping currently, yeah?) These detail images are great for backgrounds, website header and footers and, if building a pretty IG grid is your jam, building out it's fully branded prettiness.
5. Personality
Show yourself outside your workspace. Let people know more about your hobbies, interests and family.
6. Working at your computer/ desk
This is an absolute staple piece that allows you to share what you're working on and how you work.
7. Headshot
Having a headshot you love is perfect for your online profiles (LinkedIn, we're looking at you), award publications, media features, business cards, and the About section of your website. Truly a versatile photo!
8. Lifestyle Headshot
While it's important to have a headshot that can serve all the uses above, a lifestyle headshot provides you with a more relaxed option. This is a great way to show up professionally and have an extra layer of approachability.
9. Tools of your trade
Showing HOW you work helps build a positive client experience. Most of us want to know a bit about what we are walking into when we seek out a new service. If you share how you work and what you use, you can build trust with your audience.
10. Atmosphere
A big part of brand appeal and connecting with your ideal client is atmosphere. Show off the parts of your space (or let us craft a space for you) that will resonate with the people you want to attract.
Business owner, Susie, is pictured here at her desk in contemplation. During her Luxury Content Day brand photoshoot, we gave her prompts to create natural and realistic body language. When a business owner shows up authentically, their clients gain a trust in who that person is and what it’s like to work with them. In turn, this leads to alignment in working relationships ultimately producing highly inspired and intentional work.