The glow was tangible, radiating off our faces. She said EXACTLY what we love to hear - no smoke screens or faking it. She wanted life to be REAL.

As a newly wed mom and small business owner running a health and wellness business focusing on virtual personal training, yoga teacher training, yoga classes and nutrition, Natalie knew she needed to buckle down even more in her business to support her family. She’d already been working with a web designer and marketer and quickly found that branding photographs were her next logical step to enhancing her brand’s messaging and building a genuine connection with her audience.

Put-off by brands that too often showed the glamour and left out the grit, she didn’t want her photographs to be the typical clean-cut shots. She wanted to balance the minimalistic life she sought after while also showing the mess that can happen. Having her clients recognize that she’s just as human as them was key - an aspect of her personality we greatly admire.

With a focus on incorporating real life into her photographs, Natalie also wanted to show her clients what they could become. The day of her session, she called out her own body - slightly bloated and fuller than usual - and asked that it not be photoshopped. She needed her clients to see that it is okay to be who they are, start where they are and that even the professionals have very human bodies.

(Can we just take a moment to admire this sentiment here?? How amazing is her vulnerability and willingness to show her 100% human body, curves, bumps and all….??? It’s so UPLIFTING! - Okay, I had to get that admiration out on the table. Pressing on.)

Making sure to incorporate all the elements of her workspace while balancing the real-life aspect and a clean enough look to not be distracting, we made sure to infuse Natalie’s personality and the authenticity she wanted to portray into each shot. We even made a point to work together in capturing her RBF (as she put it) because she’s not the “peppy” trainer type. In all, we love how her photographs turned out and have enjoyed seeing her use them on her new website and social media accounts.

Here’s a small peek at some of our favorite photos from Natalie’s branding session.